Design, the genesis of the project
Everything begins with the design. Balsan has an in-house styling studio with experienced product managers and stylists. They follow and decode new trends to create modern clothing that meets the job requirements. When needed, the stylists make customer visits to make sure they fully understand the customer’s wishes and the challenges in terms of image and safety. Balsan then creates items and/or collections that reflect the company’s values and meet the specific technical and standard requirements identified.